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ATLAS SkillTech University Online — CurriculumNAAC A

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ATLAS Online Academic Curriculum & Syllabus

ATLAS CDOE - Course-Wise 2026 Syllabus

1. Online BBA (Bachelor of Business Administration)

Core Curriculum & Electives

Semester

Course / Requirement

 

Semester I

  • Principles of Management

  • Marketing Management and Consumer Behaviour

  • Basics of Finance

  • Entrepreneurship Fundamentals

  • Indian Behavioural Psychology

  • AI Tools and Excel for Decision Making

  • Any 1 Atlas Elective (Options: Future Forward with AI, Deep Tech, Colour Psychology)

Semester II

  • New-age Business Models

  • Digital Marketing

  • Financial Statement Analysis Basics

  • Economics

  • Business Communication

  • Statistics for Business

  • Orientation of Indian Constitution

  • Any 1 Atlas Elective (Options: Future Forward with AI, Deep Tech, Colour Psychology)

Semester III

  • Business Research Methods

  • Internship / Project

  • Environmental Science and Sustainability

  • Any 1 Multidisciplinary Elective (Options: Sociology, Product and Service Design, Innovative Thinking)

  • Major Studies (2 subjects)

  • Minor Studies (2 subjects)

Semester IV

  • Essentials of Organizational Behaviour and Human Resource Management

  • Business Legal Communication and Ethics

  • Any 1 Multidisciplinary Elective (Options: Sociology, Product and Service Design, Innovative Thinking)

  • Major Studies (2 subjects)

  • Minor Studies (2 subjects)

Semester V

  • Artificial Intelligence in Business Practice

  • The Art of Data Storytelling

  • Internship / Project

  • Any 1 Multidisciplinary Elective (Options: Sociology, Product and Service Design, Innovative Thinking)

  • Major Studies (2 subjects)

  • Minor Studies (2 subjects)

Semester VI

  • Strategic Management

  • Emerging Trends in Technology

  • Ancient Indian Languages and Philosophy

  • Any 1 Multidisciplinary Elective (Options: Sociology, Product and Service Design, Innovative Thinking)

  • Major Studies (2 subjects)

  • Minor Studies (2 subjects)


BBA Major & Minor Specialization Subjects (Semesters III to VI)

Note: Students select two subjects per semester for Major and two subjects per semester for Minor across Semesters III–VI.

Track Type

Specialization Option

Indicative Subjects Listed

 

Major (Choose 1)

Finance

Investment Analysis and Portfolio Management, Foundation of Corporate Valuation, Introduction to Financial Modelling

Major (Choose 1)

Marketing

SEO & SEM Marketing, Marketing Analytics, Content and Social Media Marketing

Minor (Choose 1)

Business Analytics

AI-driven Design Thinking, Building Useful Predictive Business Models, Big Data for Business

Minor (Choose 1)

Entrepreneurship

Entrepreneurial Marketing and Growth Hacking, Fund Raising and Venture Capital, Design Thinking and MVP Management


2. Online MBA (Master of Business Administration)

Core & Multidisciplinary Curriculum by Semester

Semester

Core Course / Requirement

Multidisciplinary Elective Options (Choose 1 per semester)

 

Semester I

  • Geopolitics and International Business

  • Financial Statement Analysis

  • The 21st Century Marketing

  • Entrepreneurship and Family Business 101

  • Driving Decisions by Excel and Modern Age AI Tools

  • Introduction to Digital Marketing

  • Professional Communication and Presentation Skills – Career and Leadership Development I

N/A

Semester II

  • CSR, SDGs, Business Research

  • Managing Self and People Skills with Human-Centred Design Thinking – Career and Leadership Development II

  • Marketing for Global Markets

  • Ethics in Artificial Intelligence

  • Introduction to Power BI

Semester III

  • Organizational Behaviour & Human Values – Career and Leadership Development III

  • Economics and Cyber Governance

  • Research Methodology & Dissertation

  • Data Analytics and Visualisations for Businesses

  • Entrepreneurial Marketing & Growth Hacking

  • Stock Markets & Technical Analysis

Semester IV

  • Corporate Governance, Professional Ethics & Law – Career and Leadership Development IV

  • Corporate Strategy & Supply Chain Analytics

  • Cyber Security for Managers

  • IPR, Startup Laws & Ecosystems

  • Creator Economy


MBA Specialization Courses (Semesters II, III, and IV)

Note: Selection made in Semester II remains the same for subsequent semesters.

Single Specialization Groups

Specialization Area

Semester II Courses

Semester III Courses

Semester IV Courses

 

Business Analytics

  • Statistics for Business Managers

  • Decision Making Through Predictive Modelling

  • Business Analytics Using R

  • Data Storytelling

  • Machine Learning for Managers

  • Vibe Coding for Managers

  • Analytics for Sustainability Management

  • SQL for Managers

  • Tableau for Business Professionals

  • Text and Social Media Analytics

  • Python Programming for Managers

  • Responsible AI for Managers

Finance

  • Securities Analysis & Portfolio Management

  • Financial Management

  • Taxation in Business Decision-Making

  • Cost & Management Accounting

  • Financial Modelling

  • Corporate Finance and Valuation

  • Investment Banking

  • Derivatives and Risk Management

  • Corporate Valuation

  • Fintech Ventures and Innovation

  • Banking, NBFC and Insurance/BFSI

  • Financial Analytics

Marketing

  • Behaviour Based Selling & Negotiation (BBSN)

  • Product & Brand Management

  • Media Strategy

  • Retail & E-Commerce Strategy

  • Marketing Analytics for Managers

  • Legal and Ethical Aspects of Marketing

  • Sales and Distribution Management

  • B2B Marketing

  • International Marketing

  • Strategies in Rural and Luxury Marketing

  • Content & Performance Marketing

  • Services Marketing


Combination / Dual Specialization Groups

Specialization Group

Semester II Courses

Semester III & IV Courses (Subject Families Covered)

 

Business Analytics + Finance

  • Statistics for Business Managers

  • Decision Making Through Predictive Modelling

  • Securities Analysis & Portfolio Management

  • Financial Management

Courses drawn from the Business Analytics and Finance subject families for Semesters III & IV.

Business Analytics + Marketing

  • Statistics for Business Managers

  • Decision Making Through Predictive Modelling

  • Behaviour Based Selling & Negotiation (BBSN)

  • Product & Brand Management

Courses drawn from the Business Analytics and Marketing subject families for Semesters III & IV.

Finance + Marketing

  • Securities Analysis & Portfolio Management

  • Financial Management

  • Behaviour Based Selling & Negotiation (BBSN)

  • Product & Brand Management

Courses drawn from the Finance and Marketing subject families for Semesters III & IV.

Business Analytics + Human Resource Management

  • Enterprise HR Capability Building

  • Industrial Relation & Labour Laws

  • Statistics for Business Managers

  • Decision Making Through Predictive Modelling

Courses drawn from Business Analytics and HR subject families (e.g., People Analytics, HR Technology & GenAI in HR, Compensation & Benefits, Change Management & DEI, Learning & Development).

Finance + Human Resource Management

  • Securities Analysis & Portfolio Management

  • Financial Management

  • Enterprise HR Capability Building

  • Industrial Relation & Labour Laws

Courses drawn from Finance and HR subject families.

Marketing + Human Resource Management

  • Behaviour Based Selling & Negotiation (BBSN)

  • Product & Brand Management

  • Enterprise HR Capability Building

  • Industrial Relation & Labour Laws

Courses drawn from Marketing and HR subject families.

Business Analytics + Operations & Supply Chain Management

  • Statistics for Business Managers

  • Decision Making Through Predictive Modelling

  • Global Supply Chain Design and Management

  • Operations Strategy and Excellence

Courses drawn from Business Analytics and Operations/Supply Chain subject families (e.g., Production Systems and Demand Management, Service Operations, Strategic Sourcing, Integrated Logistics).

Finance + Operations & Supply Chain Management

  • Securities Analysis & Portfolio Management

  • Financial Management

  • Operations Strategy and Excellence

  • Global Supply Chain Design and Management

Courses drawn from Finance and Operations/Supply Chain subject families.

Marketing + Operations & Supply Chain Management

  • Behaviour Based Selling & Negotiation (BBSN)

  • Product & Brand Management

  • Global Supply Chain Design and Management

  • Operations Strategy and Excellence

Courses drawn from Marketing and Operations/Supply Chain subject families.

Human Resource Management + Operations & Supply Chain Management

  • Global Supply Chain Design and Management

  • Operations Strategy and Excellence

  • Enterprise HR Capability Building

  • Industrial Relation & Labour Laws

Courses drawn from HR and Operations/Supply Chain subject families.



Quadrant I: e-Tutorial

High-definition video & audio lectures delivered by distinguished faculty mentors and industry thought leaders.

Quadrant II: e-Content

Digital interactive e-books, Harvard Business case studies, research papers, and downloadable course guides.

Quadrant III: Discussion Forum

24/7 peer-to-peer discussions, live doubt-clearing sessions, and faculty office hours.

Quadrant IV: Assessment

Continuous self-assessment quizzes, real-world capstone assignments, and MCQs.

Curriculum & Syllabus · ATLAS SkillTech University Online

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